Top Tips for Dominating Your Local Market

How do you dominate your local market? The key is focus: Don’t try to offer every service under the sun. In this episode of “Run a Profitable Gym,” host John Franklin is joined by Jack Wheeler of 360 Fitness in Red Deer and Sherwood Park, Canada. Jack’s flagship location does over 4,000 personal training sessions per month, and if you Google “personal training Red Deer,” his gym is the No. 1 result. If you just search “gyms Red Deer,” he’s still on Page 1, but not quite at the top. Jack owns the keyword “personal training” in his market because he dialed in and doubled down on his niche. Listen to find exactly how he did that, and learn about great tactics for gaining traction in your community, such as good-will marketing and going where your target clients are.LinksGym Owners UnitedBook a Call1:31 - What’s changed?7:36 - Dominating the local market19:12 - Differentiate from online competition23:09 - Getting involved with the community34:50 - How Jack does marketing

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.