Key Tactics From Gyms With Massive Average Revenue Per Member

Every month, Two-Brain compiles a leaderboard of the top-performing gyms so we can find out what the best gyms are doing—and tell you.In December 2023, we focused on average revenue per member (ARM) at more than 1,000 gyms worldwide. ARM measures what clients are paying in return for the value a gym provides, and the businesses on our leaderboard provide a ton of value.The No. 1 gym earned just shy of US$800 per client per month—and that’s a rolling three-month average, not just a one-hit wonder. In today’s episode, Chris Cooper presents the Top 10 ARM leaders for December 2023 and shares the tactics behind the numbers, from Affinity Marketing (referrals) to adding new programs.If you want to hear more from these ARM leaders, our full episode with Kelly Lorenz will air Feb. 1, and Michaela Munsterman’s episode airs on Feb. 8. LinksGym Owners UnitedBook a Call 0:55 - The Top 104:48 - How’d they get those ARMs?7:20 - Creating new programs8:53 - Building value12:47 - What stops gym owners

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.