Episode 61: Physique First, with Bill Shiffler

78% of new clients at Catalyst (my gym) in 2016 listed an aesthetic goal as their top priority. "Fat burning" trumped "performance". "Fat loss" beat "strength". No one said, "I want to move better", keeping my 21-year-streak alive. If your clients want to look like bodybuilders, why NOT incorporate some bodybuilding movement into your programming? The line between "functional movement" and "bodybuilding" has never been a clear one. What makes a biceps curl non-functional? What makes a bench p...