Episode 51: Content Marketing

On this episode, I provide an excerpt from my book Help First: Sell Less, Profit More. (here it is on Audible.)Content marketing is a critical skill for gym owners (and anyone in the service industry.) If you're using the CrossFit brand, it's especially important.HQ has done a fantastic job of making your audience aware of CrossFit. That's their responsibility. Bridging the gap between "What's CrossFit?" and "Here's how CrossFit is going to solve YOUR problem, Mr. Jones" is your responsibilit...