Episode 23: How To Raise Your Rates

You should be able to make a great living from 150 clients.The "low-rate, high-volume" approach doesn't work. Every week, I get on a phone call with a gym owner who sums up their failing business this way:"I just need more clients." Usually, they don't.As strong gyms begin to absorb weak ones, owners on the cusp of success are finding their way to our mentorship at an increasing rate. In many cases, one of the first orders of business is to increase rates and eliminate discounts.Usually, the ...