Episode 16: The Legends of CrossFit Illumine

Run a Profitable Gym - Ein Podcast von Chris Cooper

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Every gym owner is aware of the "Baby Boomer" market--that massive way of the newly-retired--but most aren't sure how to attract seniors into their program. The key, says Alexander, is to understand what THEY want--or what their kids want FOR them.Many of these 50-60-year-olds are watching their parents decline into decrepitude, physically and mentally, and think, "That's never going to happen to me." At the same time they might perceive a regular CrossFit class to be beyond their capacity. S...

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