Episode 148 – The Multiple-Location Model

It's no secret that many CrossFit affiliates have opened a second location and had a very bad experience. The mistake usually comes from the old, flawed model of "the more clients, the better" and has sometimes been fatal. As I wrote in "Should You Open A Second Location?" A second location doesn’t double your work; it quadruples it. There's a checklist in that article to help you decide whether the opportunity is really worth it. But Jeff Larsh is one of the very few who has do...