Episode 105: Selling Hybrid Memberships, with Dr. Brian Strump

Dr. Brian Strump is the owner of Live Active Charlotte, CrossFit Steele Creek, and a few other companies. An early adopter of the prescriptive model, Brian was one of the first to offer hybrid memberships in a CrossFit gym. His current top membership rate is $919 per month. Part of my mission on this podcast is to change the perspective of scope for other CrossFit affiliates: to show where the high bars and gold standards sit and demonstrate to listeners what's possible. Just like seei...