Episode 102: Changing Behavior

One of the key metrics we track in Two-Brain is LEG: Length of Engagement. The average LEG of gyms when they start the Incubator is 13.1 months (that's going down, by the way, thanks to 6-week challenges and "free trial" entry points.) If we can increase LEG to 15 months--every client in your gym stays an extra two months--that could easily mean an extra $45,000 per year for your gym ($150 x 150 clients x 2 months.) Yeah, retention is kinda important. Long-term retention is really long-te...