Chris Cooper on Competition and CrossFit’s Affiliate Playbook

On Aug. 12, Chris Cooper spoke with Eric Roza, CrossFit's new owner and CEO. Among other things, the pair discussed CrossFit's new Affiliate Playbook and other plans to support CrossFit affiliate owners. But doesn't that sound like competition for Two-Brain Business? Here, Chris Cooper addresses that issue and more, including how knowledge isn't the problem, the difference between anecdotes and data, and why gym owners don't need to be afraid of a little competition. Links: Chalk I...