Flow Festival, celebrating its 20th anniversary in 2024, has grown into a significant European music and arts festival that gathers 90,000 visitors to Helsinki. The festival is known for its long-standing sustainability work and strives to develop data-driven solutions to reduce its environmental burden. In this episode, we explore how Flow Festival’s responsibility efforts have developed over the years, what role digital solutions play in them, and what other event organizers can learn from Flow’s pioneering work. Joining us are Vilja Grotenfelt, Head of Sales and Marketing at Flow Festival, and Juha Kurppa, Head of Growth Enablement at Tietoevry Create.