#465: 3 Lessons From Instagram and Facebook Crash Last Week

How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.  If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.  I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy! I talk about: Driving sales to your website in your sleep Training your customers to buy from you online  Why you need to give customers a reason to shop from you online or you’re wasting your time and energy  More strategies to ensure your business isn’t “fragile”!  I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies! Join me on Thrive by Design for podcast episode 465!   Here are the resources mentioned in the show: Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media) Apply For Early Bird Enrollment to Train Your Customers To Buy Online The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Om Podcasten

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.