Jehiel Oliver - Helping Feed Africa at Hello Tractor - Ep.193

Ep.193: Alex (@aebridgeman) is joined by Jehiel Oliver (@Jehiel). My guest today is Jehiel Oliver, founder and CEO of Hello Tractor, a farming equipment rental platform serving farms across Africa. Jehiel has an amazing blend of energy, excitement, and tenacity that is hard to find and energizing to be around. Jehiel and I talk about how he influences behaviors in creating new markets, training markets, capital strategy through growth, and growing in his role through vulnerability. Please enjoy this fantastic episode with Jehiel Oliver. Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.  Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/ I want to tell you about our audience survey we are currently running. These surveys help us create the best content for listeners and better understand your needs and interests. Thank you in advance for sharing your feedback, we greatly appreciate it. After 30 days we are giving $250 cash to 4 survey responders, just add your email at the end of the survey. Take the survey here: https://bit.ly/3QLBB1N Links: Hello Tractor Jehiel on Twitter Topics: (00:00:00) Intro (00:02:57) Getting into the tractor business and the business model for Hello Tractor (00:07:01) Influencing behavior (00:09:15) Maintaining trust (00:11:05) The most challenging parts of service (00:13:53) Entering new markets (00:17:33) Experimenting with incentives (00:18:56) Costs & operating leverage (00:22:11) Fostering speed amongst the team (00:25:27) Vulnerability in the CEO role (00:28:01) Working through key challenges