Ed Redden - Operating at the Intersection of Hardware and Software - Ep.166

Episode 166: Alex (@aebridgeman) is joined by Ed Redden (@Edward-Redden). Ed and his partner Justin Vogt are former podcast guests from episode 59 where we talked about starting Evermore Industries, an industrial services holding company. Last year they acquired AVUITY, based in Cincinnati, which sells physical commercial office sensors that detect motion, temperature, humidity, and more, along with a data and analytics subscription. Ed and I talk about making the first acquisition in a holding company strategy, working at the intersection of hardware and software, talent planning and sales development, and life running a company while being a new parent. Enjoy! Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.  Learn more about Alex and Think Like an Owner at www.AlexBridgeman.com Links: Ed on LinkedIn AVUITY Evermore Industries Topics: (00:00:00) - Intro (00:03:23) - Acquiring AVUITY (00:07:20) - Characteristics that make a great business to acquire (00:11:38) - Competing with Venture-backed businesses (00:13:34) - Advice from investors (00:17:25) - Accelerating Revenue Growth (00:22:44) - Measuring customer ROI (00:25:09) - Data application between customers (00:29:30) - Hiring plans (00:36:33) - Growth pain points (00:38:55) - Learning to sell (00:40:26) - Life as a new parent & operator