How Branding Can Make or Break a Company

Send us a text Nike, Disney, Coca Cola, Apple, and Sony all have one thing in common. They have built iconic brands that have become recognizable world-wide. Growing up we've been surrounded by brands and they have shaped the way we go about our days, our consumption habits, and our opinions on the best products and services we choose to use. There is an emotional aspect that makes up how we view brands in the present and even more in the future. So how are brands developed and why are the...