How Spotify Is Taking Over the World of Podcasting

Send us a text Spotify had to find a way to create a true differentiator to Apple Music & increase margins. Spotify doesn’t have the luxury of selling iPhones at a high markup to fall back on so it still loses money. Streaming music isn’t cheap given the need to pay labels, artists and publishers based on consumption. What's the solution then? Well... Podcasts! Spotify has acquired four podcasting companies in the past 12 months! Spotify paid $340M to acquire content...