Season 2, Episode 4: Are political campaigns really all that bad?
Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decision-making progress within a specific group of people. Political campaigns, just like any other marketing campaign, are created specifically to break through in a noisy, and highly saturated environment. But the differences are what make this conversation interesting. Political campaigns are known for tapping into that perfect intersection of emotional connection and targeted marketing. They expertly lean into community, and values, and are purposefully made to activate deep emotional responses in humans. Join Ari & Rajesh for their latest episode where they explore what B2B marketers can learn from political campaigns, their strategy, and their uncanny ability to connect in a deeply emotional way.