Season 1, Episode 8: Ari's Pet Peeve

How many times have you or someone you work with used the term “single source of truth?” Yes, data is imperative to any business, but to be used most effectively, data must be about more than scoreboard keeping. If you approach data from a small perspective, it simply becomes a reporting tool. The scoreboard may give you the data, but it doesn’t tell you the "why." The "why" can help you unlock the real truth that sits beyond just the numbers (and helps you not get on Ari's nerves). 

Om Podcasten

Ever wondered what you can learn from unrelated topics like B2B marketing and Ancient Greece or product-driven growth and infomercials? Join experienced B2B marketers and friends, Ari & Rajesh, as they navigate their way through decades of experiences in search of practical knowledge and insights, all discussed through the lens of various seemingly unrelated themes or stories. During each chat, they will wander purposefully through life and work experiences to uncover new learnings that B2B marketers and product-driven companies can apply to their everyday lives.