39: Episode 39: Branding is not Marketing--Branding Strategy from Benjamin of BrandedWorld, Inc.

In this very special episode, L convinces brand strategist Benjamin Warsinske, CEO of BrandedWorld, Inc. to take the hot-seat as Shelly grills him about the difference between marketing and branding. Join us to discover how authors can use character archetypes to better brand themselves in a crowded marketplace.