Episode 8- Marketing Competencies with guest Gemma Butler

Episode #8. The topic in this episode is marketing competencies. Abby is joined by Gemma Butler, Marketing Director for the Chartered Institute of Marketing, the world’s leading professional marketing body. Gemma discusses the biggest competencies needed for today’s marketer, what we can learn from brands such as Netflix, McDonalds and Dollar Shave Club on great marketing practice and how marketing is evolving. Sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk Host Abigail Dixon @thewholemarketer https://www.linkedin.com/in/abigailcdixon/ Guest: Gemma Butler  https://www.linkedin.com/in/butlergemma/