WARC x Cannes Lions: Brand-building in an e-commerce world and B2B best practice

News and insights from day three at Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media.