The year in strategy

This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy to become more revolutionary, why marketers need to banish generational marketing, and why the rise of niche communities are becoming a key opportunity for strategists. Listen to the other episodes mentioned here: WARC x Cannes Lions: Future of Strategy, plus building brands for a new economy, The Future of Strategy and why marketers need a reality check, Is popular culture dead?