Making a Promise to the Customer - 2. Proving it works

The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn, and Paul Stringer, managing editor for research at WARC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.