3 in 15 – Reaching the Brazilian consumer

This week we're joined by WARC's Cathy Taylor, US commissioning editor and the editor of this WARC Spotlight on Brazil. Cathy explores how brands can pursue strategies that both help the common good and allow them to grow, the impact of more Brazilians joining the banking system, and the importance of reality shows as a really engaging platform for brands. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.