3 in 15 – New Thinking in B2B Marketing

This week we’re joined by WARC’s Lena Roland, managing editor of WARC.com and editor of the recent WARC Guide to rethinking B2B. Lena discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing, and the new generation of B2B buyers reaching leadership positions. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.