3 in 15 - Brand-building and the Rise of Digital Commerce

This week we're joined by WARC's David Tiltman, VP of content, to talk us through the recent white paper launched by WARC. David discusses whether brand matters in digital commerce, balancing brand-building and performance, and how many assumptions around brand and performance will be challenged in the future. Read the full white paper here.  Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.