Recap and Takeaways from the SoDA Event in Mexico City

As partners of SoDA (Society of Digital Agencies), Summit directors Jody, Jamie, and Christy recap a recent event in Mexico City and share their experiences and key takeaways—both for Summit and their digital agency clients. They highlight the importance of networking and learning from others' experiences in the digital agency industry. Jody discusses a trend that he’s seeing in the industry, which is the need for a flatter, more agile organization, and the benefits of using software like Parallax for capacity management. Christy takes it all in as her first time at a SoDA event, and Jamie expresses his excitement for new AI enhancements in the industry.