How Behavioural Science Can Be Used To Change Behaviour - With Bob Cummins

In today's podcast, Sheila Lord has a fascinating conversation with Bob Cummins, Executive Director of Sodak, about how companies can create a safer, healthier, and more effective place of work through behavioural insights. They also discuss the meaning of “behaviour” and Bob outlines the elements that influence other people's behaviour Bob believes in using behavioural science to improve organisations through the behaviours of their people. In 2013 he formed SODAK, with the express aim of helping people understand people.