Episode 136: TMBA 136 (LBP119) – Bro Pricing And The Most Important Model In Online Business

Dan and Ian got so many great questions from last week’s carefully orchestrated listener request that they decided to keep a few for future episodes that needed more than a quick answer.
In this episode they tackle this frustrating issue that plagues many an information product or intangible service provider
Head down and pencils up – this episode is full of pricing insights and strategies you need to have a successful online business, including:
 When To Offer Your Customers Credit
 Why The Guy Who Asks For Bro Pricing Isn’t Really Your Bro
 How To Compete With Custom Pricing – The Bundled Pricing Trick That Works Everytime
 What Price Anchoring Is
 And The Most Important Pricing Model In Online Business