Episode 10: Retail Technology - Indoor Mapping, Beacons and Deals Apps

In this episode Neil looks at the power of Nostalgia and how it is increasingly being used as a sales tactic and for marketing purposes as we all embrace geek culture. Meanwhile, The growing trend of show-rooming where consumers get hands-on with a product in a physical store before looking it up on their smartphones to purchase online at a lower price is increasingly becoming a thorn in the side of the physical stores inside shopping malls all over the world. Can Beacons, Indoor Mapping & Mobile Deals Apps Save Shopping Malls From Show-Rooming and online shopping? This weeks question fromCEO of the European Marketing Network Leahnanne Hobson who asks about how to monetize LinkedIn.