412: How GroundTruth Uses Location Data To Predict Behavior

Sarah Ohle, VP of Marketing Insights at GroundTruth – a company that provides foot traffic location data for retailers, the company predicted Chipotle’s earnings last year stemming from foot traffic. The company also works with the likes of likes of McDonald's, Taco Bell, BMW, Timberland and L'Occitane – providing foot traffic data for seasonal planning, earnings predictions and better consumer insights. I invited Sarah onto the show to understand why location tech such a critical aspect of marketing intelligence and how does GroundTruth captures location data. Sarah leads GroundTruth Marketing Insights & Innovations team, leveraging location insights, marketing analytics, and industry trends to tell powerful stories about consumer behaviors and discern what these actions mean for marketers - today and in the future.