37: Suhail Doshi: How Mixpanel Delivers Value by Tracking Actions, Not Page Views

Suhail Doshi is the chief executive officer of the mobile-analytics software startup Mixpanel Inc. The company was recently valued at $865 million and also have an impressive client list of names such as Uber, Airbnb and SalesForce. Mixpanel is widely regarded as one of the most advanced analytics platforms in the world for mobile & web. After hearing about moving away from "BS Metrics" and page views to concentrate on understanding users actions and engagement to unlock the real value hidden in data. I invited Suhail onto the show to hear more about their future plans. Guest Contact Info Website: www.mixpanel.com Twitter: @mixpanel E-Mail: [email protected]