312: eoStar - The Tech Startup Brewing Up a New Distribution System

The company began life in Albuquerque New Mexico, before moving to Holland only to return to the US and have expanded from the beverage industry into the world of beer, wine, and spirits. eoStar is a comprehensive Microsoft based solution that integrates essential functionality such as WMS, Voice Pick, Forecasts, Surveys, Web Orders, Mobile Sales and Delivery into a single database consolidating information in a centralized location. This allows distributors to make the best decisions with the most current information to increasing efficiencies around operations, sales, finance, and administration. I talk to Paul Rutherford, President of eoStar about modernizing businesses through technology