3013: Bridging Online and Offline: Salsita’s Conversational AI in eCommerce

In this episode of Tech Talks Daily, I sit down with Matt Gertner, the CEO of Salsita, a forward-thinking startup based in Prague, to explore how conversational AI is set to transform the future of eCommerce. Salsita has made waves by introducing a groundbreaking 3D product configurator equipped with an AI-powered conversational interface. This innovation allows customers to design and customize complex products—ranging from kitchen ranges to holiday decor—through simple, natural language conversations, making the online shopping experience more intuitive and personalized than ever before. Matt shares insights into the development of this technology, which leverages OpenAI's advanced language models to provide real-time, expert guidance as customers navigate through the configuration process. This AI-driven approach mimics the in-store experience, where shoppers typically rely on the expertise of sales reps to help them make decisions. By embedding this configurator directly into retailers' websites, Salsita has created a seamless and engaging user experience that not only enhances customer satisfaction but also drives higher conversion rates. We discuss the broader implications of conversational AI for eCommerce, including its potential to bridge the gap between online and offline shopping. Matt explains how this technology could revolutionize the way we interact with software, with applications extending beyond eCommerce into other areas of digital interaction. He also touches on the challenges and risks associated with AI, such as the need for accurate information and the potential for misinformation, while sharing how Salsita is addressing these concerns. Throughout our conversation, Matt's passion for making technology more human-centric shines through. He envisions a future where conversational AI becomes the norm, simplifying complex tasks and making technology more accessible to everyone. This episode is a must-listen for anyone interested in the cutting edge of eCommerce, AI, and the future of human-computer interaction.