3008: Digital Transformation at Mutual of Omaha: A Century-Old Legacy Meets Modern Tech

In this episode of Tech Talks Daily, I sit down with Niki Manby, Chief Strategy and Innovation Officer at Mutual of Omaha, a company with over a century of experience in providing insurance and financial solutions. Niki, an expert in consumer financial services, shares insights into how Mutual of Omaha, a Fortune 300 company, is evolving to meet the changing needs of its nearly 24 million customers while maintaining its core mission of helping people protect what they care about. We explore how Mutual of Omaha is embracing digital transformation within the insurance industry. As customer expectations shift, driven by tech giants like Meta, Amazon, and TikTok, even traditionally tech-averse demographics, such as seniors, are becoming more digitally savvy. Niki discusses the company’s approach to integrating self-service options and digital learning journeys, all while balancing innovation with the privacy concerns that come with health information. Niki also dives into the emerging trends within the insurance industry, such as micro-insurance, on-demand insurance, and embedded insurance models. We discuss how these new models are reshaping the industry and the role insurtechs play in supporting carriers rather than competing directly with them. Throughout our conversation, we look at the challenges and opportunities that come with integrating new technologies into long-standing insurance products, the importance of maintaining a customer-centric approach, and how Mutual of Omaha is positioning itself for future growth. Niki offers a forward-looking perspective on how the company plans to expand its scope beyond traditional insurance to include broader financial and wellness solutions, ensuring it remains at the forefront of industry innovation. Tune in to discover how a century-old company like Mutual of Omaha is not just adapting but leading in the rapidly changing landscape of insurance and financial services.