2833: Accelerating SMB Marketing Success with AI

How is artificial intelligence (AI) transforming the way small and medium-sized businesses (SMBs) approach marketing and customer interaction? I sit down with Ryan Johnson, Chief Product Officer at CallRail, a platform empowering over 200,000 SMBs with advanced call, text, and form tracking capabilities, to explore this pivotal question. With a deep dive into AI's role in product innovation, this episode offers a unique perspective on leveraging technology to enhance marketing effectiveness and optimize customer experiences. Ryan brings a rich background in AI and machine learning (ML) from his time at a pre-revenue AI startup, where he learned firsthand the challenges and expenses associated with building AI solutions in-house. At CallRail, the focus is not on becoming an AI shop but on enhancing customers' ability to market more effectively through strategic partnerships with AI leaders. This approach allows CallRail to integrate AI meaningfully, making it purposeful, valuable, accessible, reliable, and scalable for SMBs. Listeners will get an inside look at CallRail Labs, an initiative inviting customers to test new AI capabilities and provide feedback that shapes future development. This collaboration between CallRail and its customers ensures that AI applications are both innovative and practical, addressing real-world marketing challenges. One of the standout AI features discussed is conversation intelligence, which saves significant time by reviewing and analyzing customer interactions, thus enabling better lead qualification and improving marketing ROI. Additionally, AI-based call coaching offers objective feedback to help agents improve, enhancing the overall customer experience. Ryan also touches on how AI helps optimize marketing efforts in a world where traditional cookies are declining, highlighting the growing importance of conversation intelligence in targeting and lead qualification. As we wrap up, Ryan shares his unique perspective on how AI in product development parallels his personal passion for car racing, emphasizing the need for precision, speed, and continuous improvement to stay ahead.

Om Podcasten

The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again. In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything. Navigating these uncharted digital waters can feel daunting and overwhelming for business leaders, IT teams, and employees in every sector. Especially when scrolling down newsfeeds full of hype, buzzwords, and confusing technical jargon/acronyms. Does this sound familiar? Welcome to Tech Talks Daily, a podcast uniting business and technology. Tech Journalist Neil C. Hughes brings you the latest insights into business technology, digital transformation, and the evolving business landscape and IT. This technology podcast focuses on real-world applications and business strategies around digital transformation. From AI's impact on business operations to navigating the complexities of cloud computing and cybersecurity, Neil explores how technology reshapes industries and redefines personal and business success in 2024. The lineup of guests includes tech leaders, CEOs, entrepreneurs, visionaries, and even the occasional celebrity who has walked the path of tech innovation. High-profile guests share their startup stories, their journey through digital transformation, and how technology has revolutionized their businesses and lives. Whether you want to understand how to harness technology for business growth or stay informed, Tech Talks Daily is your daily dose of inspiration and insight. Join the conversation and be part of a community shaping the future of business and technology.