2804: Smartling's AI Revolution: Bridging Language Gaps in Business and Beyond

Have you ever wondered how leading global brands effortlessly communicate with customers worldwide in their native languages? Today's episode peels back the curtain on this fascinating process as we sit down with Bryan Murphy, CEO of Smartling, the company at the forefront of AI-driven translation and localization technology. Is the language barrier the last hurdle in your company's race to global expansion? Discover how Smartling's innovative LanguageAI platform is revolutionizing how businesses approach new markets, making translation hurdles a thing of the past. With clients like Canva and Pinterest under their belt, Smartling's impact on global communication strategies is undeniable. Bryan shares how his company leverages AI to enable seamless localization and scaling, helping brands reach millions of non-English speaking users with unprecedented efficiency. Smartling, recognized as the leader in translation management systems by CSA Research and the top-rated system by users on G2, employs a data-driven approach to slash translation times and costs while maintaining the highest quality. This episode dives into the mechanics of Smartling's platform, which combines automation, neural machine translation, and generative AI to deliver human-quality translations at half the cost and time. Bryan explains the intricate process of localizing content for different markets, from the importance of maintaining a brand's voice across languages to the challenges of translating for B2B versus B2C audiences. We'll explore how Smartling's AI advancements, including using generative AI models like GPT-3, enable the creation of fluent, culturally relevant content that resonates with a global audience. Join us as we discuss the transformative power of AI in breaking down language barriers, facilitating global expansion, and cultivating a more connected world. Whether you're a business looking to scale globally or fascinated by the intersection of technology and language, this conversation with Bryan Murphy offers invaluable insights into the future of communication. As we navigate the complexities of global expansion, we invite you to reflect on the role of AI in overcoming the challenges of entering new markets. How can your business leverage AI-driven translation to communicate and connect with a global audience?  Share your thoughts and join the conversation on the transformative impact of technology on global business strategies.

Om Podcasten

The speed of technological change continues to race ahead at breakneck speed, but it will never move this slowly again. In 2024, businesses and their employees will be expected to get to grips with AI, Machine Learning, Quantum Computing, Extended Reality, Cloud Computing, Edge Computing, Sustainable Tech, Green Computing, Cybersecurity, 5G, Blockchain, Crypto, IoT, Autonomous Everything, Human Augmentation, Data Sovereignty, Privacy, AI ethics and the Digital Transformation of everything. Navigating these uncharted digital waters can feel daunting and overwhelming for business leaders, IT teams, and employees in every sector. Especially when scrolling down newsfeeds full of hype, buzzwords, and confusing technical jargon/acronyms. Does this sound familiar? Welcome to Tech Talks Daily, a podcast uniting business and technology. Tech Journalist Neil C. Hughes brings you the latest insights into business technology, digital transformation, and the evolving business landscape and IT. This technology podcast focuses on real-world applications and business strategies around digital transformation. From AI's impact on business operations to navigating the complexities of cloud computing and cybersecurity, Neil explores how technology reshapes industries and redefines personal and business success in 2024. The lineup of guests includes tech leaders, CEOs, entrepreneurs, visionaries, and even the occasional celebrity who has walked the path of tech innovation. High-profile guests share their startup stories, their journey through digital transformation, and how technology has revolutionized their businesses and lives. Whether you want to understand how to harness technology for business growth or stay informed, Tech Talks Daily is your daily dose of inspiration and insight. Join the conversation and be part of a community shaping the future of business and technology.