2312: How KFC is Embracing Technology and Conversational Analytics

This daily tech podcast explores how technology transforms our lives, work, industries, and world. At the recent X4 event by Qualtrics, I sat down with Rob Swain, the Global COO of KFC. Tune in as we dive into how technology and conversational analytics have unlocked actionable insights for KFC.  I learn more about how in each of their 27,000 restaurants, every manager takes on the role of a part-time data analyst. They monitor social media, assess customer feedback, guide employees, and propose enhancements. This empowerment enables the overall brand to prioritize what truly matters to customers by integrating customer and employee feedback. We'll discuss how these tech tools have empowered KFC's team to tune in to what people say about their brand, allowing them to improve everything – from taste and food service to the delivery experience. Rob Swain's insights on the technology will enable every listener to take a peek behind the curtain at the tech behind every KFC experience. After listening to this episode, you may find that your future KFC orders will never be the same. You might even feel compelled to share the fascinating story of conversational analytics and the tech behind KFC with the person next to you. But be warned – they might tell you to be quiet, enjoy your boneless banquet, and stop making everything about tech. Or maybe that's just what happens to me.