2230: Marketing Automation Tech Trends During Economic Uncertainty

Rytis Lauris, the co-founder and CEO of Omnisend, shares practical insights on how e-commerce stores can benefit from omnichannel marketing during this period of economic uncertainty. We also discuss how paid advertising costs are rising while its effectiveness is plummeting. About Omnisend  Omnisend is an e-commerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. One-click ecommerce stack integrations, pre-built workflows and intuitive drag & drop editing make it easy to get up & running without diving into the gritty details unless you want to.  More than 80,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.  Tech Talks Daily Podcast Sponsor Check out Flippa, who is the show sponsor in December. Find out more information at https://flippa.com/tech-talks