2208: Draft.dev CEO Karl Hughes The Story Behind Using Experts in Developer Marketing

Draft.dev helps businesses achieve their technical content goals through a team of writers who are also professional software developers and subject matter experts. As a result, they create content that resonates with technical audiences and performs well on search engines. After spending eight years as a CTO, building software engineering teams in venture-funded startups, Karl Hughes started Draft.dev to help companies create authentic technical content that resonates with software developers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers, and over 130 technical writers. Karl joins me on Tech Talks Daily to share his story of transitioning from engineer to team leader to business owner. He also reveals the skills and lessons learned throughout his career. I also learn how he had to learn to sell and closed over $1mm in new business in his first year. Karl also discusses growing a business quickly and going from 1 to 16 employees and 200 contractors in 2 years with no funding.