1718: The Tech Combining Data, Influencer Strategy, Social Insights, and Brand Storytelling.

Captiv8 CEO and co-founder Krishna Subramanian joins me on Tech Talks Daily to share his tech journey. Krishna is an expert in mobile advertising. Before creating Captiv8 in 2015, he was a co-founder at BlueLithium, an online advertising network that Yahoo acquired for $300 million after becoming the fifth largest ad network in the US and the second-largest in the UK. He then went on to co-found Mobclix, a mobile ad exchange network, which went on to be acquired by Velti, where Krishna then became the CMO. Captiv8 started as a social listening tool and has grown to become a leading Influencer Marketing company that offers a fully self-service, AI-powered platform and a managed service marketplace. We also discuss their partnership with LiveRamp to turn brands’ first-party data into scalable influencer campaigns.