1315: HubSpot The Age of Experience Disruption is Here

Inken Kuhlmann-Rhinow is Marketing Director EMEA at HubSpot, where she has been working since 2013. She leads the EMEA team and is responsible for a diverse group of marketing professionals who execute go-to-market strategies, improve Hubspot's brand awareness, and support local sales teams. In addition, Inken oversees and ensures the creation of local campaigns and collaborations with regional sales teams to deliver high-quality leads. In 2018, Inken won the Great Manager Award on behalf of Hubspot - an award for managers who have a meaningful impact on their team. Inken's nomination was due to her dedication to the high performance of her team and their personal development. We discuss the topic of experience disruption. I learn how it's giving customers a new, different experience that pleases them and keeps them returning for more through the use of new modern technologies and techniques (think Netflix and Spotify). We talk about giving customers an experience they didn't know they wanted and making interactions with brands frictionless.