108: Startup Swrve Reveals the Valuable Data Within Our Mobile Apps

Building lasting consumer relationships on mobile is made easy at Swrve. They are helping brands meaningfully connect with all their customers.That means turning marketing into conversation, interest into interaction. Swrve is a mobile engagement platform that handles 9-10 billion events a day on 2 billion devices. How do brands build relationships with their customers? How do they orchestrate customer journeys? How do they segment and target users? I invited CEO of Swrve Christopher Dean and Sr. Director, Product Marketing Alan Tam onto the show to answer these and many more questions about mobile engagement and analytics. Guest Info @Swrve_Inc www.swrve.com