107: Jeff Smith, Smule Founder and CEO, Talks About the Rise of Social Music Apps

The secret recipe to create a viral mobile app is something we would all love to get our hands on. Tonight's guest is the chief executive of Smule, Jeff Smith and he is behind some of the most downloaded apps of all time. Jeff is responsible for a long list of viral hits including Sing! Karaoke, Magic Piano, AutoRap, Guitar! and Ocarina. An organic social community has also helped increase growth by 70%, while 50 million active music creators and curators have become promotional channels for the service. I invited Jeff onto to the show to learn the secret of his success and the great story of how Sing! Karaoke user Tom Bleasby video duet with Jessie J went viral last , notching up nearly 3.6m views on his own YouTube channel and another 10.3m on Facebook after the star shared it with her followers.  Guest Info smule.com @smule