Let's talk ABM with Declan Mulkeen (CMO at strategicabm)
Declan Mulkeen lives in Spain and is an ABM expert. CMO at the strategicabm - the Account-based Marketing Agency, he also hosts the podcast 'Let's talk ABM'. Strategicabm partners exclusively with B2B tech brands to help them win, grow, and retain their most important accounts. So who better than Declan to talk ABM, right? We discussed the why and the how of planning and implementing successful ABM programs. A few myths debunked: - ABM is not = to B2B marketing or lead gen - ABM is a strategy, not a marketing tactic - ABM is not for everyone - It's more an account based experience and goes beyond marketing Enjoy our discussion!