TCP045: Virtual Brands with Wade Allen and Pankaj Patra of Brinker International
Virtual Brands are the hottest conversation out there and who better to bring on the show to talk about this than Brinker International. We will discuss their massive effort of the launch of "It's Just Wings" where they successfully launched over a thousand virtual restaurants all at once with great success. Joining us to talk about this effort is Wade Allen, SVP of Innovation and Pankaj Patra, SVP and CIO. Not only will you hear about how they made this a successful launch but both of these individuals provide some good insight if you are looking to launch your own virtual brand. We are lucky to have these two highly respected industry experts share their thoughts and experiences.