571: What's Working in Paid Ads and Our Hot Take on Reality TV with Tony Rulli of Intentional Spark

If you’ve been dipping your toe into the ad space lately, you would have been hearing that a lot has changed. Although people say that every year and the changes are usually not so significant, this year is different; because of some really big Apple changes, the game kind of did change, and we now have to think about a whole lot of new things when it comes to paid advertising. In this episode, we are joined by Tony Rulli, co-founder of the digital marketing agency, Intentional Spark. We had Tony on the show once before, during the peak of the pandemic (Episode 414 for anyone who wants to go back and listen)!  Today, Tony is going to be going over what those changes actually mean for marketers and advertisers and he’s going to share his best recommendations for how to not necessarily combat those changes (because you can’t really) but how to still get the information that you need to sell your product or service. We also have a TV segment near the end of this episode, where we’re going to be discussing some reality TV shows, and our hot takes!  Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.