552: Pricing, Packaging and the Ultimate Value You're Providing

One of the things that we see creative entrepreneurs doing consistently is assuming that they know what their potential client or customer thinks about the value of what they offer. These kinds of assumptions ultimately leave you with a very messy blueprint for overcoming your own limiting beliefs and appropriately pricing your digital products and services. Today on the Strategy Hour Podcast, we want to address what really makes up the value of what you offer and how your potential clients or customers see what you offer because, believe it or not, they are not one and the same thing! How can we provide the utmost value, but also, who is deciding what that value is? Whose responsibility it is to see X results or receive X benefit? As creators, we put so much pressure on ourselves and tie our identity and self-worth into the results that our clients and customers are getting. We also equate our feelings of validation with whether or not we believe that an offering is any good. This is certainly a big unlearning that both Abagail and Emylee have had to undertake over the past few years! Tune in as we break down what really goes into pricing and packaging, how pricing correlates with value, and where your clients actually find the most value. We also uncover the main thing you are missing when packaging your offers, specifically when it comes to digital goods and services as opposed to tangible products, and the unexpected way that your clients get exactly what they want. If you struggle with deciding on your big-ticket items, then this is the episode for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.