551: Nearly 500k Followers & $100k Generated from TikTok in 6 months with Alisha Cohen

Today on the podcast, we are joined by Alisha Cohen, Founder and Creative Director of LISH Creative. For the last five years, the company has produced photo and video content for some of the world’s largest brands, including Dunkin’, Nickelodeon, Burt’s Bees, Nestlé, Microsoft, and Cannon, among others. In 2020, Alisha launched her signature photography course, Slay the Flatlay, and currently shares photo tips and tricks with her Instagram and her TikTok audience, which has grown to nearly 500,000 followers! That is what we are talking about today; we are making this episode all about TikTok! It’s one of those totally mysterious social media platforms to us, and we love to hear the perspectives of other creatives. In today’s episode, Alisha shares so many amazing tips on how she thinks about TikTok, what made her sign up, even though she was a year “late” to the fad, how she has made it work for her business and, most importantly, how much money it has made her in this year alone. If you have ever considered using TikTok or Instagram Reels in your marketing strategy, this is the episode for you! Tuning in, you’ll learn some actionable and tangible ways that you can start thinking about these platforms and how to use them in order to actually make money, so make sure not to miss this informative and practical guide to help you make TikTok work for your business! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.