519: Creating a Successful Opt-in and a Psychology Driven Brand Strategy with Kaye Putnam

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and ya’ll need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones. Kaye brings to the conversation a different way of looking at your brand, your messaging, and what you’re serving to your clients based on what you are actually best at and who you are as a human being, which is like the easiest and the best thing to do, right? Of course, we also talk about her quiz, and the strategy behind how she set that up, how she has collected the leads, and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.